Top Tips on How to Write YouTube Headlines and Descriptions

YouTube Headlines and Descriptions
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Estimated reading time: 6 minutes

So you want to grow your YouTube channel and get more subscribers? That’s a great idea! But what are you going to do about attracting more viewers? The answer lies in the videos themselves, but also in the titles and descriptions that go with them. If done right, these can help keep people clicking on your videos by giving them exactly what wanted to find. Done wrong, they could be driving away every last viewer. Here are some tips for writing YouTube headlines and descriptions so that they attract audiences instead of turning them off. 

Keep It Short but Descriptive

You want to get people interested in your video, but you don’t want to reveal everything right upfront. If you use a title like “Learn how to get rid of love handles!”, it will seem interesting enough for many viewers. But what if the person who watched it has done that already? The fact that there is no room for growth in your video might quickly turn them off. Instead, try something like “Losing love handles!” This makes it clear you are offering information that will benefit your viewers, but by leaving out the words “how-to” you also leave open the possibility that this isn’t precisely what you’re offering.

Use Keywords, but Make Sure They Fit In With the Rest of Your Title

The search functions for YouTube and other video sites are very good at identifying the kinds of things people are looking for. You can use this to your advantage by including certain keywords in your titles that people might type into their browser. The problem with this is that you want to make sure these keywords fit the context of your video. “How To Lose Love Handles” might be a sensible thing to include, but “How To Lose Weight On My Stomach” might not work so well. For a careful approach to these keywords, you would need to understand YouTube copywriting and learn some tricks. Keep in mind that it’s not just the words but also the way they are ordered that can have a big effect.

Don’t Use Misleading Titles or Thumbnails

We know, we know – you want to get people clicking! But deliberately using a title that tells a small fib is going too far. Not only will it likely attract fewer clicks, in the long run, you might also alienate some of your viewers. This is especially important if people are already familiar with your content. They will be the ones most likely to feel deceived by something like this, and they are also the ones most likely to tell others about it. It’s not worth the risk when there are so many other ways to get people watching!

Don’t Forget the Description

You’re not done yet when you’ve got a great title, but it’s time for your YouTube description. This should be kept short – shorter than the video itself – so that people are coming back to watch more when they have finished it. But you want to make sure the description is still interesting enough for them to click on it. Give them a summary, but use smaller paragraphs and apply line breaks where you can. Making it scannable will help your viewers get through what you’re saying without getting bored halfway through.

Whenever Possible, Try to Write Descriptions That Will Encourage People to Click on Your Video

The description should be a longer-form version of the title. It’s helpful for people who didn’t read it before clicking and want to know more about what they are about to watch. This is also where you can weave in keywords that appear throughout your video. Be sure to include links that are relevant, but also ones that will encourage people to subscribe to your channel. Keep the description interesting and unique as well to give you an edge over other videos for this same topic.

Use Numbers for Readability

You’ll notice that in most of the examples we have given, titles are written in the form of questions. This is a good way of writing YouTube thumbnails but also helps keep things short and punchy. Titles that use numbers instead are very common on video sites, not only because they break up long words or sentences but also because they are more readable.

Keywords Would Be Great if It Weren’t for the YouTube Language Filter

Google has a function that automatically rejects any content that includes certain keywords that are considered inappropriate. This can really ruin your chances of success by turning away potential viewers who use search terms related to these words. It’s a good idea to find out what these words are so you can avoid them.

The Importance of Being Unique

On the internet, there is a risk that someone else might have already posted a video on the topic you want to discuss. In order to stand out from the other videos, your content should be unique in some way. This can be done by offering different information, providing a different spin on the topic, or offering your content in a format that’s more entertaining. You also want to avoid titling yourself after other well-known channels. Keep the titles of your videos focused on the content and not on any other channel you might mention within it.

Present Yourself as an Authority on the Subject

When you’ve produced a video or series of videos on any particular topic, the next step is to establish yourself as an authority on that topic. This could be done by making sure you only post high-quality videos (while keeping them short), or by creating a schedule of regular uploads so people know when to expect your new content. You can also link to your other work in the description or use a channel trailer video to promote it. This will help build your reputation and expand your audience over time.

Creating a Schedule of Regular Uploads

Creating a schedule for yourself is an excellent way to keep people coming back. If you have been posting several times per month, try increasing it to weekly, and then start creating a set day and time every week when you will upload your video. This will help people plan their viewing habits around your channel as well.

Make It Personal

People like to watch videos that appear to be produced by real people, not machines. This makes your video more trustworthy and also humanizes you in the eyes of your audience. If your YouTube channel has a home page then the headline is probably the only part of your description that everyone will see (if they click on your channel at all). Try making it as expressive and individual as possible.

There are a lot of things to consider when writing a YouTube headline and description. You want to make sure that you are using keywords, but also avoiding words that will get your content rejected by the Google language filter. You also want to be unique in order to stand out from other videos on the same topic, while establishing yourself as an authority on the subject. Finally, making your channel appear personal can help attract viewers. Keep these tips in mind when creating your next video!

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