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Over the years, the real estate recruitment industry has remained largely the same. At the same time, thanks to technology, things have also changed significantly. This is especially true because the job market is now composed of more and more tech-savvy digital natives. If you aren’t able to keep up with this group, then you’re missing out on opportunities to hire great talent.
At the same time, technology offers more advantages to real estate recruiters beyond sourcing young and brilliant agents. In particular, tech solutions can help you refine your programs and processes to help yield better results. For example, you can learn more about this real estate broker software and how it can boost your recruitment efforts.
Below are even more ways real estate agent recruiters can benefit from using technology:
Better Candidate Communication
One of the most crucial facets of recruitment is communication. You need to stay in touch with your candidates during every stage of the application process in order to build a positive candidate experience. Some of the most important points at which you need to communicate include:
- Upon receipt of the application
- Progress of the application (e.g., due for a first interview)
- If/when the candidate is accepted
- If/when the candidate is passed over
Indeed, most candidates will prefer to be told bad news than not to be told any news at all. At least this way, they know where they stand and can prepare accordingly.
The timeliness of the communication also matters. If the candidate wasn’t chosen for the post, don’t wait weeks before letting them know. Give them a call ASAP and thank them for their application. If you have a passive candidate network (which you should), ask them if they want to be included in the list.
The bottom line here is that you need to communicate and communicate well. Through technological solutions such as CRMs, messaging apps, video conferencing tools, and chatbots, it’s easier than ever to stay in touch with candidates.
Create Effortless Recruitment Processes Through Automation
There are a variety of repetitive tasks that real estate recruiters have to deal with day-to-day. Many of these tasks are simple enough—from sending drip email campaigns to scheduling interviews and meetings—but can get tedious after a while.
Thankfully, real estate recruitment software and tech solutions such as CRMs and chatbots can help automate these types of laborious tasks. In turn, recruiters can focus on more nuanced aspects of the hiring process such as in-person communication and developing new, more effective recruitment strategies.
There are also tech solutions that can also help with the preliminary screening of agents. These tools can be programmed to automatically scan applications using unique keywords, so real estate recruiters can get a quick glimpse at who can potentially fill a role. Such AI tools can ultimately save time and effort.
Facilitate Mobile Recruitment
Many job seekers—real estate agents or otherwise—use their smartphones to look for openings and submit their applications. Thus, it’s best to optimize your brokerage’s hiring process to accommodate mobile device users. From job ads to online forms, you need to make sure that all your recruitment materials are viewable and usable on smartphones and tablets.
Thankfully, this is easy enough to do using various apps and recruitment software. In fact, there are CRM solutions that come with built-in templates that you can customize to attract the right candidates.
SEE ALSO: When Is an Email Not Appropriate?
Acquire the Right Data
When it comes to recruitment, it’s best to use a systematic, data-backed approach. This way, you can increase the likelihood of hiring the best, most suitable person for the job. The problem is that there are way too many sources of data that you might end up with the wrong ones. Even if you have all the statistics and information, you won’t be able to make the correct hiring decisions if they’re not the ones you need.
With real estate recruitment technologies, however, you can be sure that you’re getting the correct information. The key is to find the tools that are hooked up to central databases such as MLS and BrokerMetrics. Once you have access to the data you need, all that’s left for you to do is to process the details so you can turn them into actionable insights.
Improve Employer Branding
Last but certainly not least, technology can help real estate brokerages improve their employer branding. Consider social media and the many ways that well-curated content can make a company feel more relatable, thus establishing rapport and increasing engagement. Maximizing your website, on the other hand, can help assert your industry authority through informational videos and blogs. An easy-to-navigate website can also help streamline the recruitment process.
Do note that there are plenty of channels you can use to improve your employer branding online. Even something as “basic” as a messaging app can be an avenue to engage potential candidates. Study where your target employees are and start building your presence from there.
These are just a few ways in which real estate recruiters can benefit hugely from technology. Through immersion and a bit of creativity, these tech tools can help you improve your hiring results.