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Trust is essential in business across all industries alike. Without it, there won’t be any sales or cooperation, which will lead to decreased revenue. We often forget that if the client decides to purchase our product or service, they give us the benefit of the doubt. In other words, if we don’t impress and fulfill our customer’s needs, they are less likely to trust us in the future.
This process gets even more complicated when you decide to provide your services outside the country. International clients need to feel that you fully understand their expectations even as a foreign brand, hence the need for translation and localization services.
Here is the list of 5 efficient tips to help you gain the trust of an international customer.
1. Adjust the Language
Would you consider buying a product if you couldn’t find any information about it in your language? Probably not. This is where most of the companies fail. You may spend millions on marketing campaigns and product packaging, but it won’t bring you any profit if you can’t answer your client’s questions. That is how offering proper translations will help you to increase sales revenue as potential customers might perceive you as reliable and trustworthy.
Let’s say that your business sells some domestic appliances – there is no way to mark your presence on the market without high-quality technical translations. Even in countries with a high number of English speakers, your offers might seem strange and not trustworthy for potential buyers. In some highly-developed nations such as the Netherlands, more than 40% of citizens do not speak English. By offering products only in one language, you simply limit your business opportunities.
2. Adapt to the Cultural Differences
We cannot overstate the importance of demonstrating respect for your foreign colleagues, potential customers, and business partners. People of different cultures lead their lives in various ways, have different values, and an individual approach toward multiple aspects. If you want to become a trustworthy player on the market, demonstrating your respect for your potential customer culture is vital.
Start to perceive your clients as people with dreams, goals, and aspirations, not just a faceless customer base. Showing appreciation and understanding can be an excellent starting point for building cross-culture business relations.
What can you do to adapt your business to cultural differences? There are a few ways. Besides providing your clients with customer service in their language, you also might want to improve your social media presence. Make your websites and content more approachable by adjusting it to the communication patterns adequate to your target audience’s culture and habits.
3. Engage in Local Projects
There is nothing more authentic than putting some effort into local communities. So, become a sponsor, put your name out there and show people you not only provide good quality products but also care about the community. It might be an effective way to show your presence on the market, especially as a foreign company. By showing your engagement in local issues, you might also be perceived as a brand that keeps its profits, not just for the sake of making money.
4. Build Interpersonal Relations
It doesn’t matter where your potential customers are from – most of us want to be offered full support and help while making a purchase. It doesn’t mean that you should call your clients and ask them if they enjoyed your services. You can customize and then automate the communication processes instead. Try to implement chatbots to your website (in your client’s language, of course) or consider email marketing. A personalized message with your customer’s name included can be an efficient way of showing that you care about them.
5. Understand the Expectations
Undoubtedly everyone has expectations toward a newly bought product or ordered service. However, these might differ depending on a specific person’s culture, the environment they live in, and their financial situation. Before offering anything, you might want to find what are the exact needs of your targeted group. For instance, some cultures have diverse habits around timeliness and prioritization, as well as different definitions of professionalism. So, don’t overlook the importance of market search and thorough research.
The Bottom Line
Customer trust is the base of every successful business. The natural step of your company’s development is entering foreign markets. It can bring new challenges related to cultural differences, customers’ various values, and language barriers.
Nevertheless, it is still achievable to gain your international client’s trust by constantly improving your strategy in internet marketing, local initiatives support, and customer service. Each of them will demand a unique approach because of cultural differences and diverse customer requirements.
Thankfully, by taking small steps and constantly upgrading your plans, you will not only improve your and your employees’ qualifications but also become a reliable business on the market, worth the trust of your international customers.